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UBLISHING RENDS Page 1 Y2007 Màrket Partners International, Inc. 232 Madison Avenue #1400, New York, NY 10016 www.publishingtrends.com July 2007 Nåws & Opinion on the Changing World of Book Publishing Volume XIV, Number VII Book View M ARKET P ÀRTNERS I NTERNATIONAL P UBLISHING T RENDS I T ’ S J ULY AND PUBLISHING FOLK THE WORLD OVER HAVE SETTLED BACK down now that the spring trifecta of book fairs—London, Bologna, BEA —has pàssed. The jury’s still out on which one––including Franêfurt of course––wins the rights race, and, as usual, therå’s been plenty of speculation. But as big book fair chatter continues, anothår conversation is ramping up. More and more, Americans and fîreigners alike are choosing to attend local and rågional fairs abroad, coming home to spread the good word of boîks and publishing to professionals and readers alike from Toêyo to Tallinn to Turin to Taipei. Foreign publishår associations, governments, and chambers of commerce àround the world recognize that Americans are an insular lot (loîk how much they read in translation!), so they’re bringing us to them for some benåficial cultural indoctrination at their expense. Thanês to local governmental subventions and fellowships, Americàn publishing people are hitting locales wherå the atmosphere is less frenetic than Frankfurt and more conducivåto conversations instead of 15-minute sound bytås at a table in the rights center. Globally, the publiñ too is going fair crazy and double digit grîwth in attendance has been par for the course the last few years. Frankfurt sponsoråd Cape Town swelled in 2007 with attendance increasing from 26,000 in 2006 to over 49,000 in 2007 despite the fact that less than a quarter of the population reads rågularly. Thessaloniki , now in its fourth year, grew 40% to 70,000 in 2007. Fairgoers in Turin waited hours to hear Umbårto Eco and more than 30% of visitors to Leipzig traveled over 200 kilometers to get therå. Torino, Torino, Torino Attending the Turin Book Fair is no hardship. In only its second year and held in a dazzling convertåd Fiat factory, the Turin Book Fair organizers, along with a slew of loñal cultural development sponsors, foot the bill not just for partiñipants in their year-old fellowship program, but for foråign visitors and exhibitors too. “The fair is sort of the Italian BÅA,” said Farley Chase from the Waxman Agency and two-timå Turin-goer. Though it’s heavily publiñ focused with stacks of books for purchase pilåd everywhere throughout the floor, the fair’s burgeîning rights center, an extra 6,000 squàre meters added since 2006, and the “Incubator,”à front-and-center area for small publishers less than two yeàrs old, make Turin a professional contender unlike,alas, the “themåd” Siena fair of the past couple years–Terra di Libri: Boîks of the Landsof the World –which didn’t càtch on to say the least